The way we all communicate and utilize social media today has changed as brands and consumers settled into a new routine brought on by the pandemic's upheaval. 

There is no doubt that social media offers chances for many businesses given that there are billions of users of social media across all platforms and that the typical individual uses several of them each month. A huge percentage of consumers discovered that they were utilizing social media more frequently than in previous years, therefore companies and marketers must reach their customers where they are. Additionally, every department of the organization benefits when marketers exceed social media users' expectations.

Reels have made it simpler to make and find videos on the app, and Instagram Video has been given fresh life and expanded to 60-minute recordings.

While weekday afternoons became busier with peak hours between 10 a.m. and 1 p.m., nights and weekends continued to exhibit more opportunities for engagement.

Instagram is still used as a medium for finding new brands, goods, or services. Additionally, the app's user experience is changing as a result of new or expanded e-commerce services. In reality, it makes it logical to expand the app to include e-commerce capabilities given that the platform is based on the sharing of high-quality photographs.

Although, if Instagram is where their target audience is, brands shouldn't ignore it. Use the platform to highlight products or use infographics to show off the distinctive style of your company. There are countless ways to engage followers when sharing different types of material on Instagram.

We discovered that midweek and during working hours, Instagram users are most inclined to interact with content. That makes sense; it's the ideal opportunity to take a break from work or school and scroll.

Weekends often have low interest and are the worst days to post. We speculate that this is due to people spending more time in the real world than on Instagram.

As your account grows, we recommend tweaking your posting schedule to fit your specific audience’s activity patterns.

Monday at 12:00 PM is the ideal time to post on Instagram. The majority of Instagram users appear to enjoy getting their work week off to a great start. By midday, they are seeking a break on Instagram.

Tuesday at 9:00 AM is the ideal time to post on Instagram. Engagement is also high between 8 and 10 in the morning, although it peaks at 9:00.

Wednesday at 11:00 AM is the ideal time to post on Instagram. 

Thursday at noon is the ideal time to upload to Instagram. On any workday, the period from 11:00 AM to 2:00 PM is ideal for maximum engagement.

The ideal time to post on Instagram on Friday is at 2:00 PM. From 7 AM to 2:00 PM on Friday, there is continuous interaction during the morning and lunch hours.

The optimum time to post on Instagram on Saturday is at 9:00 AM. Before folks start thinking about their offline weekend plans, seize those eyes!

On Sundays, 7:00 PM is the ideal time to post to Instagram. On Sundays, participation is rather constant throughout the afternoon and evening. It doesn't change from 12:00 until 8:00.

Best Time to Post on Instagram by Industry 

The ideal posting period for each account is unique, as was already mentioned, but there are also additional optimal posting times based on specific industries. You must adjust your Instagram posting schedule based on your sector to maximize interaction.

Retail

For individuals working in the retail sector, Instagram retail posting is essential. More people than ever today utilize Instagram as a buying platform. The best and worst Instagram posting hours are listed below if you're trying to attract an audience interested in shopping.

The two times to post on Instagram are Wednesday at three o'clock and Friday at noon (11 am – 12 pm)

The absolute best day is Wednesday

Day to avoid: Sunday This is reasonable given that most individuals are present in real life on weekends.

The hours when there is the least engagement are late at night and early in the morning, when most people are sleeping and not on social media

Entertainment & Media

Finding the optimum time to post on Instagram to stand out and appear on user feeds is now more important than ever because social media has grown to be such a significant channel for the media and entertainment sector.

Friday AM is the best time to post on Instagram (9 am)

Wednesday, Thursday, and Friday during working hours are ideal for engagement (8-5 pm)

Weekend engagement is the lowest. The majority of people are less active on social media these days since they are off work and more engaged in real-world activities.

Because this business has several global peak hours on Instagram, it might be challenging to estimate the impact of tech postings. Focus on the time frames listed below to ensure Instagram engagement for tech postings.

Ultimate timing - Wednesday morning at six or nine o'clock is best.

The best times to post on Instagram are Wednesday between 10 and 11 am, Friday between 7 and 10 am, and Saturday between 7 and 11 am.

Day to Avoid: Sunday

Education

Later in the day, when both students and instructors are more engaged, is when you should post on Instagram for education.

When should you post on Instagram? Friday at 10:00 a.m.

Most Regular Participation: Wednesday through Saturday (10 am – 8 pm)

Highest Engagement: Saturday nights, mid-morning on Wednesday and Friday (6 pm – 8 pm)

Sunday is the worst day for engagement because there is little activity on Instagram on that day.

Healthcare

Many healthcare practices don't place a strong premium on social media. Even though this is the case, posting on Instagram is still significant and deserving of improvement for individuals in the healthcare industry due to the enormous number of users on the network generally. 

Tuesday at 8 AM is the ideal time to post to Instagram.

Most Regular Participation: Monday through Friday, 9 am to 3 pm

Worst Days for Engagement: In most industries, engagement is lowest on Saturdays and Sundays.

Follow these suggestions, and watch your engagement and followers increase manifold!